Embracing a Bold Goal for 2024

As we step into 2024, we at Freshness.ae are excited to share our ambitious goal: to deliver high-quality meat to every household across the United Arab Emirates. Our vision is not just about expanding our reach; it's about bringing a standard of excellence and efficiency to every corner of the country, ensuring that every family has access to the best meats available.

Quality: The Core of Our Mission

Quality has always been the cornerstone of our business. We believe that every family in the UAE deserves access to meats that meet the highest standards of freshness, flavor, and health. This year, we're doubling down on our commitment to source only the finest grass-fed beef, Angus beef, succulent lamb, and fresh chicken. Our rigorous selection process ensures that every cut we offer is not just good, but exceptional.

Expanding Our Reach

Our journey to reach every home in the UAE is ambitious, but we're ready for the challenge. We're expanding our logistics network, enhancing our delivery fleet, and optimizing our order processing systems. Our goal is to ensure that no matter where you are in the UAE, high-quality meat from Freshness.ae is just a click away.

Making Our Brand Synonymous with Excellence and Efficiency

In 2024, we're not just delivering meat; we're delivering an experience. We want Freshness.ae to be synonymous with excellence and efficiency. This means not only providing top-notch products but also ensuring a seamless customer journey from browsing to delivery. We're investing in technology to make our website more user-friendly, our delivery tracking more accurate, and our customer service more responsive.

Engaging with Communities

A big part of our mission this year is to engage more deeply with communities across the UAE. We plan to do this through local events, partnerships, and educational campaigns about the benefits of high-quality meats. We believe in building relationships, not just making sales.

Sustainability: A Key Focus

As we expand, sustainability remains a key focus. We're committed to environmentally friendly practices, from sourcing to delivery. This commitment is not just good for the planet; it ensures the long-term sustainability of the high-quality meats that our customers love.

Our Promise to You

As we embark on this ambitious journey, our promise to you remains unwavering: to provide only the best, with no compromises on quality or service. We're not just a brand; we're a partner in your culinary adventures.

Thank you for trusting us with your meals, your celebrations, and your everyday moments. Here's to a year of quality, excellence, and delicious experiences with Freshness.ae

Renato Rivera Mariano II, Business Head