From day one, we've strived to create a warm and supportive environment where every team member feels valued, respected, and appreciated. Here's how we put our family-first approach into action:

1. Open Communication: Just like in a family, communication is key. We foster an environment where open and honest communication is encouraged at all levels. Whether it's sharing ideas, addressing concerns, or celebrating achievements, everyone's voice is heard and valued.

2. Supportive Culture: We believe in lifting each other up and supporting one another through both professional and personal challenges. Our team members aren't just colleagues – they're friends who genuinely care about each other's well-being.

3. Work-Life Balance: We understand that our employees have lives outside of work, and we respect the importance of maintaining a healthy work-life balance. Whether it's flexible scheduling, remote work options, or family-friendly policies, we prioritize the well-being of our team members and their loved ones.

4. Celebrating Milestones: Just like a family celebrates birthdays and special occasions, we make it a point to celebrate milestones and achievements within our team. Whether it's work anniversaries, promotions, or personal achievements, we take the time to acknowledge and celebrate each other's successes.

5. Employee Development: We're committed to helping our team members grow both personally and professionally. From providing ongoing training and development opportunities to supporting career advancement and growth, we invest in our employees' futures and empower them to reach their full potential.

6. Giving Back: Families support each other and their communities, and we're no exception. Through volunteer initiatives, charitable donations, and community outreach programs, we're proud to give back to the communities that support us.

7. Transparency and Trust: Just like in a family, trust is essential. We believe in transparency and trust within our team, fostering an environment where everyone feels empowered to take ownership of their work and contribute to the company's success.

By treating our employees like family, we've cultivated a strong sense of camaraderie, loyalty, and dedication within our team. This not only fosters a positive work environment but also drives success for Freshness.ae as a whole. After all, when you treat your employees like family, you create a workplace where everyone feels valued, supported, and motivated to do their best every day.

Renato Rivera Mariano II, Business Head